When it comes to makeup, you can just apply basic colour theory to whatever you do. One example of this, is contouring and highlighting. Those two, like black and white, often go hand in hand. The basic thought is this: the dark shades retract, the light extracts. So when contouring, always remember that you are darkening what you want to “push back” on your face – and likewise, you highlight what you want to “pull out”.
Contouring is most often used to show off, or create the illusion of, cheekbones. If your cheekbones aren’t naturally shaded, there are a few ways you can find them. You either want to suck in your cheeks like a fish and mark the hollows this creates. Or you can place a makeup brush by your ear, and push it into your cheek. When you feel your cheekbone, you want to place it beneath the bone itself; this is where you want to contour.
Other places to contour is where your face would naturally be dark if the sun was hitting it; your temples, the hairline, the sides of your nose, under your bottom lip and along your jaw. When contouring it is important that you use a small amount of product (remember, you can always add-on) and the key is to blend, blend, blend.